Branding Records
Innocent
HK & SG
With an ever-increasing health-conscious consumer base, interest and demand for fresh juices have risen dramatically in the APAC region in recent years. Our challenge was to launch the ever exciting brand innocent in both the Hong Kong and Singapore markets.
Taking the copy-driven brand, we stayed up to date with local trends and topics to curate a series of holistic brand communications by using their witty and quirky tone of voice which has successfully engaged a solid conversation between brand and consumer. By doing this we brought back a familiar voice to those who have known the brand and given a warm welcome to those who are new to the brand.
Innocent HK
@innocenthongkong
Innocent SG
@innocent_singapore
Big Knit HK
Crewkies
Living in bustling city and a fast pace environment, things are always changing.
But one thing remains the same - the search for a moment of happiness, a pause in everyone's restless lives.
Our challenge was to create a brand that brought both happiness and warmth to consumers. The result was an explosion of colour and boldness created by the brand's essence and mascots that best represent the creator of the products herself.
![IPHONE-MOCKUP-[TMGRAPHICS].png](https://static.wixstatic.com/media/b1a0ee_49c77c05c39d4331b073fb1cd1a9ded6~mv2.png/v1/crop/x_0,y_80,w_1200,h_681/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IPHONE-MOCKUP-%5BTMGRAPHICS%5D.png)
National
Geographic
National Geographic Apparel follows the footsteps of explorers on a journey to a new world based on their intellectual curiosity, whilst also reflecting a modern take on fashion trends.
Our task was to help National Geographic to create a world of wonder and inspire exploration by installing an opening for their new store. Using National Geographic's brand identity of discovery, we envisioned an opening that could spark people's interest in travel - through interactive artwork and CTA's that lead consumers from offline to online participation.
