For The Optics
For The Optics is composed of global citizens with a digital pulse. FTO sees boundless opportunity to merge creativity and technology to help brands grow in the age of digital transformation. Strategic, business-oriented thinking is at the core of how FTO architect and execute high-quality results, through a focus on effective communication, seamless client-agency relationship, real-time monitoring and an ethical approach to business conduct.
My role in the agency is to create social-media content for the multiple clients that FTO attend to. May it be creating educational posts to flyers that grab your attention in mere seconds, I do this via graphic illustrations and moving imagery such as animation and video. Below are a few examples of the work I have created for a select few clients.
(Please bear in mind some illustrations are stock illustrations that I have altered)
Ramsay Sime Darby Group
Ramsay Sime Darby Health Care is a collaboration of two big names: Sime Darby and Ramsay Health Care. FTO caters to three hospitals of the group which consist of Parkcity Medical Centre, Subangjaya Medical Centre and Aradamansara Medical Centre.
@parkcity_medicalcentre (PMC)
@subangjaya_medicalcentre (SJMC)
@aradamansara_medicalcentre (ADMC)
Institut Jantung Negara
Institut Jantung Negara (also known as National Heart Institute), is a heart surgery centre in Kuala Lumpur, Malaysia.
@institutjantungnegara (IJN)
Fresh Society
Fresh Society is a newly launched brand that offers premium chef-created smoothies. Colour, playfulness and minimalism was used to create content for FS. Emphasis on ingredients and ease of consumption was the focal point on creating and delivering information about the product.
@freshsocietyofficial
